How to Name your Nonprofit or Business
In this video I go over a step-by-step process for coming up with a quality name for your organization.
There are five criteria you should aim for when naming your organization. It should:
1. Be unique and memorable
2. Be easy to spell and pronounce
3. Be simple and short
4. Communicate something about your organization
5. Evoke emotion
Note: it is not necessary to meet all five criteria but try to shoot for accomplishing three of them.
Using the above criteria, it is now time to start brainstorming your new name. In this video I go over multiple ways to do this.
And then, once you have narrowed it down to your final 2-3 name options, it is time to test it. Again, this is discussed in the video.
If you want to learn more about "Naming your Nonprofit" just visit the blog post I wrote about this at:
Thanks for watching this video. I hope it was helpful.